A photo and video campaign was developed to launch the new Cupra Terramar, pushing the concept to the limit. Challenging the boundary between land and sea, we shot the car on floating structure in the middle of the sea to create an iconic image without relying on any postproduction effects. The main piece was conceived in a social-first format, with specific adaptations for vertical, horizontal, and paid media formats. Versions were also produced for digital press and online TV, contributing to the content going viral and achieving strong exposure across social media, specialized outlets, and mainstream press.
